With thousands of projects and smaller companies under their control, it makes a lot of sense to have an extended colors palette to choose from. This tip may not apply to every company, but many bands may have a few sub-brands under their umbrella. Even at Venngage we have Beam and a few other projects that have their own branding.
This means that every smaller brand is going to need its own set of brand guidelines. Make sure they are easy to find, like the Facebook brand guidelines did above. A simple way to guarantee that your branding is used correctly by affiliates is to show how not to use that content.
Summarize some of your brand values and ideals in a useful introduction instead. The intro section outlines all the simple rules and guidelines for using their brand. Within a minute or so you can understand how the entire platform works!
Company culture is incredibly important to both your team. People want to know that their company stands for the right things and will feel safe working there. How do you convey your company culture to prospective employees and fans of your brand? So they take the time to explain how that word should be used in the official YouTube brand guidelines.
Depending on the size of your nonprofit, you could probably just create simple brand guidelines. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. In this space, brand consistency can make or break your organization. Additionally, the volunteers working for your brand might not be as aware of your branding or how important it is to your mission.
Also, be sure to read our complete guide to nonprofit marketing for more tips and templates. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals.
Instead of showing employees where they can find your brand guidelines online, you could give them this book on their first day. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company.
Set a book like this one from the Museum of Humanity on every desk, or in every meeting room so anyone can take a look if needed as well. Different countries may have different design trends and preferences. Our logo maker can help! But first, check out our post on what logo styles consumers trust the most. Infographics are one of the best ways to present information in a visually engaging way. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding.
Overall they took something that usually has a very rigid template, and turned it upside down to make the information more engaging. Learn how to repurpose your content into infographics and other visuals with our handy guide, or browse our nonprofit infographics. Presenting data in an effective, consistent and beautiful way is a bit tricky sometimes. In this incredible brand guidelines from Truth, they spend two full pages telling their employees how they should visualize data.
When you have a ton of teams working on different projects, this brand guidelines should help them present a united front. Almost like they each came from a single overworked designer. New to visualizing data? Our data visualization best practices guide is a great place to start. If you want to learn more about creating brand guides from scratch read our guide to creating a brand style guide from scratch. Want to learn how to build your own Brand Style Guide? Your brand guidelines specify everything that plays a role in the look and feel of your brand.
From personal statements, to branded photos, to spelling, to your mission statement and more. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards. Product Solutions Templates Learn Pricing.
Features Explore our product features. For teams. Executive Leadership Lead with style. Marketing Create better materials. Human Resources Communicate more efficiently. Operations Manage systems better. Product Development Go to market with visuals. Project Management Keep projects aligned.
Sales Convert more customers. Healthcare Share vital information. Finance Simplify complicated info. Real Estate Communicate better. Popular Templates. Data Visualization Templates. Educational Resources. Blog Read our articles and guides. Webinars Learn from the experts. Ebooks Master the art of the infographic. Courses Develop your design knowledge.
Infographics for beginners Become an Infographic Pro. Help Center Get help and support. Plan Types. Log in Sign up for free. Log in Sign up. What we offer. White Papers. Timeline Infographic Maker. Process Infographics. Business Plans. Comparison Infographics. Nonprofit Infographics. Youtube Banners.
Organizational Charts. Mind Maps. Social Media Posts. Executive Leadership. Human Resources. Product Development. Project Management. Real Estate. Infographic Templates. Timeline Templates. Report Templates. Diagram Templates. Presentation Templates. See All Templates. Get Started with Venngage. Infographics for beginners. Help Center. For Individuals. For Professionals. For Enterprise. For Nonprofits. For Classrooms.
Learn how to avoid common mistakes Define your brand story Set rules for how your brand assets are used And much more! Black One Page Brand Guidelines Poster I may be a little biased here because black is my favorite color, but I think it makes a great background for many brand guidelines templates. Some brands may use an internal team, or outsource it to another company. Modern Color Palette Brand Guidelines Example Every brand is going to include their company colors in their brand guidelines.
Modern Tech Brand Guideline Example As you can see in this brand guideline example for Crypho , a fake crypto company, they included a branded gradient that people can use. Creative One Page Brand Guidelines Example In this brand guidelines example for Maison Iggy , they show exactly how to use their logo on different backgrounds. Modern One Page Brand Guidelines Example You may have a simple color palette with two or three branded colors already selected but it can always be added to!
Minimalist Coffee Shop Brand Guidelines Example One of the easiest ways to expand your official brand colors is to also include branded tints and shades. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. Simple White Brand Guidelines Poster As you can see above, this brand guide was designed to be printed out and hung up. One Page Photography Brand Guidelines Example If your brand or company has a very complicated logo, it can be a good idea to create a simplified version of it, with a new custom logo design.
Small Business Infographic Brand Style Guide You really have no idea who is going to be using your brand guide these days. To achieve that level of recognition, they normally use the same camera settings in every photo. White Boutique Brand Style Guide Example As you have probably noticed, most colors are presented as circled or squared palettes in brand guidelines.
Modern Fitness Brand Guidelines Example A personal statement can go a long way in helping your audience understand your brand. Creative Brand Guidelines Examples If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that.
Explain why a font was selected, where the inspiration for that brand color was found and more. Creative Minimalist Brand Guide Example If there are certain patterns or swatches you want designers to use in your graphics be sure to include them in your brand guide.
Bold Collage Brand Style Guidelines Example In this brand guidelines example from Nordic Design , they use a mood board to help visualize a feeling that they want the content to have. Extra Colorful Brand Guidelines Example Using color to help readers move from section to section is a classic design hack.
Fun Illustrated Branding Guidelines Example Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. Simple One Page Color Palette Guidelines This company probably has more color palettes than they know what to do with. Corporate Brand Guidelines Examples When your company is spread across the globe, with thousands of different employees in hundreds of offices, your brand guidelines need to be very clear and easy to understand.
Spotify Logo Brand Guidelines Example Spotify , and a lot of other examples in this collection used an entire page, or two, in their brand guidelines to outline how to NOT use their logo. Ideame Branding Guide Example There is nothing worse than seeing your beautiful logo smashed up against another graphic on the page. Logo Development Brand Style Guide Standing out in the market is one of the main reasons that you are creating a visual brand in the first place.
Terms Privacy Disclaimer. Home About Articles Contact Menu. Free Brand and Logo Guidelines. Brand and Logo Guidelines On completion of a logo design, the creation of a set of logo or brand guidelines are a really useful tool to help your brand looking clear and consistent so it matches all your design and marketing materials.
Andy Fuller. Passionate on helping creative entrepreneurs and ecomms launch and grow their digital experience. As well as drumming on me bongo drums by night :. If none of the above templates are quite up to your liking—check out this list of the most comprehensive style guide templates I could find on the internet. This list consists of all-inclusive templates that cover all necessary sections and often go beyond just graphics , including also strategy mission, vision, personality, tone of voice etc.
Of course they also cover all aspects of visual branding like: your logo, typography, colors, imagery, composition, illustrations, animations, packaging, web design, icons and more. They might be a bit pricy, but they often come with full money-back guarantee and future updates for free. You can use different applications to create your style guide, but InDesign templates are the most common. InDesign is the best choice to design and publish multipage documents containing text, vectors, and images—this makes it a perfect software to design your guidelines.
These templates use master pages , paragraph styles , gird system , color swatches and other helpful tools to make your design process fast and enjoyable. When using InDesign, everything can be easily be changed in one location globally and you can instantly publish your document to the cloud or export as a PDF. All of these templates come with InDesign files. Illustrator offers options for developing print and digital designs which makes it still a great option to go for when designing your guidelines document.
For those who work on a branding project using a design-ready Illustrator template is an effective way to introduce the new brand since Illustrator is used for logo design as well.
All of these templates come with Illustrator files. EPS —just add images, vectors and texts and the style guide will be ready to send to your client. Choose any of the above templates to make your branding presentation stand out and look professionally. Adobe Photoshop is a critical tool for any graphic designer, which makes it super accessible if you don't want to learn how to use proper software like illustrator or InDesign. All of these style guide templates are available in both A4 and US letter sizes, so that you can use them successfully all over the world.
They focus on simple clean style and a strong grid layout which makes it a perfect choice if your brand identity is modern and minimalis t as well. They all come with Photoshop files. PSD —just add your logo, edit the colors and fonts and voila! These templates are created in order to be used by everyone with just basic knowledge of Adobe Photoshop—which makes it very convenient for all graphic designers.
Keynote is an easy to use and standard presentation software on Mac, which makes it a great tool to build your style guide. In my other article on how to create a style guide , I recommend landscape letter size format so that you can use it for both: print and digital.
The only downside of using vertical page orientation is the fact that most screens are horizontal laptops, monitors, TVs. Therefore your style guide might not look as good on screen as it looks in print you will get horizontal bars on full screen.
All of the above templates has everything you need to flesh out a fully complete brand style guide.
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